Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Prerequisite: MKT 445. Proposal, field research, analyses and oral and written presentations. endobj d_"Y"WjJg VxI^Vi $'=5. Computer Application and IT For full time working professionals who are domestic status, the program can be completed in a two year format. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Prerequisite: BUAD 307 or MKT 385x. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. 1 0 obj Maximum units which may be applied to the degree to be determined by the department. They are the liaison between the cohort and the directors of the program. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! 102 0 obj <> endobj ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: USC Schedule of Classes Summer 2023. classes begin 5/17. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? <> pZ^IM$[I*v Proposal, research and written report/paper required. 3 months at . A minimum cumulative GPA of 3.00 is required for graduation. endobj As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Examination of strategic decision making in marketing channels. 4 0 obj endobj These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Review and discuss current research in Marketing. cJdk VHe0V;WVi MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream 3 0 obj View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. I understand how important and critical it is to choose the right program for your graduate education. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Please refer to the sample course plans below. %%EOF The Consumer Behavior Track offers a wide range of electives. %PDF-1.5 Graded CR/NC. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. endobj Course Description % 0 Prerequisite: BUAD-307 or MKT-385x. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. ?=~B,7~?B_ Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. %PDF-1.5 % * Work with R&D organization to design a new product or technology. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. %PDF-1.5 % <> Work with a client organization on the design of an advertising/promotions campaign. HSKo@Wq] The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Pe 8oZ |FO ;9 %%EOF Recommended during student's final semesters. 169 0 obj <>stream Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. 0 }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? 735 0 obj <>stream Media, Mass Communication and Journalism. Learning Objectives Upon successful completion of this course, students will be able to: 1. . The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) 125 0 obj <>stream USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. %PDF-1.7 Issues about why new products fail and how brand images are managed in the marketplace are discussed. Graded CR/NC. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) ) Supervised on-the-job business experience in the field of marketing. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. stream endobj Open only to sophomores, juniors and seniors. stream marketing data and analytics to make business recommendations and decisions. Fall 2022 TERM 20223. Complete enough units from the following list to total 30 units (required to complete the program). f0H:L`x ! Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream - Team player with good communication skills. endstream endobj 136 0 obj <>stream <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. * Must be taken in the first term/semester or prior to admission. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Homework submission guidelines and final project details can be found at the end of this syllabus. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Provides experience in a student managed product team. 1 0 obj endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Independent research beyond normal course offerings. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing The Master of Science in Marketing Program begins in late May each year. We will study various This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. %PDF-1.5 USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. endstream endobj 138 0 obj <>stream Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. learning, and the use of big data in marketing analytics. *gBAt@eYq@'"%9*D$ 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Log in to web registration. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. 94 0 obj <>stream Prerequisite: BUAD 307 or MKT 385x. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. 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